STRATEGY

STRATEGY

   A company’s marketing strategy makes it clear, how to plan and implement different measures aimed at fulfillment of plans and tasks.
It is important to remember that marketing strategy is a part of the company’s general strategic plan. Marketing strategy targets increase in sales and profitability of the company.
    Our experienced experts provide assistance in the development of a marketing strategy that helps learn more about proper use of the company’s resources, and find ways to quickly secure long-term sales. That’s the goal of marketing! Marketing strategy tasks include: comprehensive market study; objective assessment of supply and demand; marketing strategy development and elaboration of the methods that make its implementation possible. Thus, marketing strategy should give answers to the following questions:

  • How can a company “stay afloat” under the current market conditions and establish itself as a leader?
  • What is the most efficient way to increase company’s market share?Marketing strategy is usually documented as “Marketing Policy”. Depending on the market situation, industry specifics and other factors, a marketing strategy can be developed for a period of 1 – 25 years. Today, national players generate marketing strategies for 1 – 3 years, however, some companies opt for 5 – 10 year strategy.


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